With an MSRP US$299.95 and a 3X optical zoom, and 4.0 total MP CCD, the Panasonic Lumix DMC LC70 has a comfortable weight, an ease in carrying ability, and transportability. It is a basic camera, with few added features, most intended for those users not wanting the manual controls to confuse them, and the simplicity of a basic 35 MM point and shoot camera in the guise of a digital still camera. And while video and audio can be feasibly captured onto memory cards, the placement of microphone, and the cameraâ€™s overall small size led my fingers to constantly corrupt sound and image with their wandering misdeeds. It is sleek and smooth, at times too much so, I had a fairly hard time gripping the camera when I was sweating when testing the camera outside in the sun. If the consumer isnâ€™t necessarily sold on the importance of audio on their digital camera, it may be a wise choice to look at the LC50, for slightly less, and without the hassle of solving another technological quandary, both models are choices best suited for first time and no hassle point and shoot enthusiasts. White Balance, Exposure, Metering, and ISO are all manual features available if the user does so wish to engage in some manual control.