With complicated menu settings and features that are more accessible to the seasoned digital camera user, the camera misses its point-and-shoot market. However, with fewer manual controls than many similarly priced models, and with its small size and compact layout, it still appeals to a specific point-and-shoot user. This slightly contradictory analysis aside, it does have a small sleek design, a comfortable grip, easy access and control of even the smaller buttons, plus the portability that many consumers demand in a digital camera. However, the true selling point for the Panasonic Lumix DMC-FX5 is its image quality. Stemming from its inclusion of a high-quality Leica lens, the camera can utilize its reasonably large 1/2.5-inch 4.0 effective megapixel CCD. Perhaps this camera is best suited for either those users who are looking for a straightforward point-and-shoot model with image quality foremost. Once menu settings become involved, the applicable audience diminishes significantly. This camera becomes primarily designed for those users comfortable with digital camera layouts and the patience to navigate and orient themselves with this camera’s features and menu settings.