In short, the Nikon Coolpix 5900 is a great buy at $349.95 (USD); you get all the frills of a more expensive camera (Nikon Coolpix 7900) at a lower cost. The only reduction that I can spot is a diminished megapixel count. With 5.1 effective megapixels and an all-glass 3x optical Nikkor zoom lens, performance should be solid. Applying a 2-inch LCD, a host of preset modes and some manual control options, along with an innovative help button, smart design and an intuitive menu system, the Nikon Coolpix 5900 is a great solution to your low budget digital imaging needs regardless of photographic competence.