The Fujifilm FinePix E550 has the potential to be a great choice, with its sizable CCD contrasted with online prices as low as US $287.95. The manual controls are great; theyâ€™re simple to set up and initiate. The LCD screen is large and easy to view, and the overall body and style of the camera is laid out for maximum efficiency. There are, however, several flaws in design throughout the body of this camera. The zoom lens barrel blocks the window of the real-image optical viewfinder, making its already low accuracy rating of around 77 percent even lower. Secondly, the mechanism on the flash feels like a loose baby tooth; flimsy and ready to fall out. Thirdly, the port cover on this camera is, when not in use, completely detached from the camera body. However, everything comes at a price and the positive attributes of the FinePix E550 strongly outweigh the few design imperfections. For the price, the expansive array of manual control options, strong resolution capabilities, and rapid speeds of the Fuji FinePix E550 creates a new class among sub-$300 cameras and ensures the camera will be accessible to many consumers this holiday season.