The Fuji Finepix E550 is a 6.3 megapixel digital camera with a 4x optical zoom lens. The zoom lens is the equivalent to a 32.5 - 130 mm lens on a 35mm camera. The Finepix E550 is likely to appeal to anyone who is looking for a step up from a standard point and shoot camera, but does not want the expense of a fully featured, top of the range digital camera. The camera offers fully manual control and will also interest families where one member is looking for a more advanced camera that can still be used as a simple point and shoot model.