The Canon IXUS 50 / Powershot SD400 is an ultra compact digital camera. Its slim body means that it is very easy to slip the IXUS 50 into a pocket almost without noticing it is there.
It is a fairly straightforward digital camera and with its fully automatic mode you can be up and running with it very quickly. With a standard set of features it should prove perfectly adequate for covering holiday snaps, social gatherings and pictures for the family album.
It is likely to appeal most to anyone who would like a camera that is very easy to carry around, looks good and also produces high quality photos.