With the Pentax Optio 750Z, Pentax raises the bar for its compact cameras to 7 megapixel, adds a swivelling 1.8 inch LCD monitor, and encloses it in a new body that still retains touches from previous Pentax designs. The body of the 750Z is metallic, with the exception of the back cover of the LCD monitor, and the front sports a black rubber surface with a chrome trim reminiscent of some old 35mm film cameras, but which provides a welcome grip area. Four controls are positioned on the top right side of the camera: the On/Off power button which is flanked by a green LED, the 2-stage shutter release with the Mode dial around it, and just in front of the Mode dial, a small lever called the Front Lever.

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The Pentax Optio 750Z is the latest in an increasingly broad line of digital cameras from that company. Pentax is a camera maker with a long tradition in the film-based world, and has been making a name for themselves lately in the digital arena, particularly in the subcompact end of the market. With the Pentax Optio 750Z, Pentax raises the standard in both function and style with a higher resolution CCD at 7.0 megapixels, and offers more detailed user control and a flexible, swiveling LCD monitor. It’s very similar in design and function to previous Optio models, but with a few cosmetic changes in addition to its expanded features, which include an 11-point selectable AF area and a couple of additional preset scene modes. Entirely unique to the Pentax 750Z is its new Digital Exposure Metering mode, which turns the camera into a flexible digital spot exposure meter for use with your older film-based cameras.

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A slim, compact digital camera with waterproof performance that enables underwater shooting

Pentax is pleased to introduce the Pentax Optio WP, a compact digital camera that features JIS Class 8-equivalent waterproof performance and has a body only 22mm thick. What’s more, the new OptioWP also features a 2.0-inch LCD monitor, a 3X optical zoom lens and the imaging power of 5.0 effective megapixels.

Developed in line with the three keywords, “Sportiness�, “Elegance�, and, “Leisure�, the OptioWP provides the user with the advantage of waterproof performance that enables confident shooting during a range of water sports. And unusually for a camera with such sporting capability, the OptioWP also has surprisingly sophisticated styling that makes it ideal for use on practically any kind of occasion.

With the incorporation of a truly easy-to-operate user interface and other innovations, the OptioWP enables truly stress-free operation. A key example of this is the unique PENTAX Mode palette function, which redefines user friendliness and has been exceptionally well received on other models. Indeed the OptioWP takes the palette function a couple of steps further, allowing it to be used for playback mode selection as well as for shooting mode selection by displaying the icons for various modes on the screen at once. Additionally, the OptioWP features a function that displays easy explanations for each function too, and all Playback operations have been carefully reviewed and simplified.

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