The C-7070 is a heavy camera — 433 grams without the battery — compared with the Canon G6 which is 380 grams. However, the Olympus bulk bespeaks a serious camera. It has an optical viewfinder and a swivelling LCD screen. It has full manual controls plus the inevitable auto mode for those who will not learn.

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The reason for my infatuation is simply that the Olympus C-7070 is one of the most capable semi-pro digital cameras I’ve ever used. It is superbly well made, has every feature I could ever want on a camera, and its image quality is absolutely fantastic. It has only one major drawback; it’s just so appallingly ugly. When I was out testing it, I kept having this overwhelming urge to put a bag over it.

As a piece of design the C-7070 is the perfect definition of function over form. It’s designed to do a job and do it well, not to sit around looking cute. If this camera was a car it would be 1989 Toyota Hi-Lux pickup with a bull bar, off-road tyres and a cement mixer in the back.

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Olympus’ leading digital compact cameras are the Olympus C5060 Wide Zoom and the C8080 Wide Zoom. Beginning of 2005 the Olympus Camedia C7070 Wide Zoom joined in, and this camera may be looked upon as the successor of the Olympus C5060. The cameras have their own special style with a nice zoom range, from a true wide-angle to a reasonable telephoto. If we compare it to a 35mm camera, the Olympus C-7070 Wide Zoom has an f/2.8 - f/4.8 27-110mm lens. It might not be an ultra zoom, but it still is an attractive range. Olympus is also aiming at the professional market with the C7070 Wide Zoom. Not only the bright high quality lens and the solid build will appeal to the professional photographer, the abundance of functions will do so too.

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Housed within a distinctively professional-looking rugged magnesium black body, the Olympus Camedia C-7070 Wide Zoom is choke-full of features and yet can be point-and-shoot easy to use in Auto and Programmed Auto modes.

Featuring 7.1 megapixel resolution, an excellent wide-angle coverage (27mm), and a 4x optical zoom, the Olympus C-7070 provides the capability to capture an expansive vista as well as pleasing portraits. A Super Macro mode takes you as close as 3 cm (1 in.) to your subject to explore the world of the small. Image quality is very good, with CA sometimes present in high-contrast shots.

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The Olympus C7070 Wide Zoom is something of a hybrid between the previous C5060 and C8080 models, incorporating elements from both. With a sharp 4x optical zoom lens that extends all the way to a 27 mm wide angle equivalent, and a 7-megapixel CCD with good color and noise characteristics, the Olympus C7070 delivers very high quality images under a wide range of shooting conditions. In its Program Auto or Scene modes, it’s easy enough for non-technical users to operate, but it’s first and foremost an “enthusiast” camera, with all the bells and whistles such shooters demand. Like its predecessors, the Olympus C7070 offers excellent user control and fine-tuning over white balance, color saturation, contrast, and exposure. Such fine-grained control deserves special notice, because it lets you really customize the camera’s response to match your personal preferences and the demands of your subjects and lighting. (Want color that “pops” a little more? Just dial up the saturation a notch or two. Need to tone down the contrast a bit? That’s accomplished just as easily.) All in all, the Olympus C7070 is a very capable camera for the “enthusiast” crowd, offered at an attractive price, and with nice extras like an extra-wide zoom lens and controls that let you customize the camera’s imaging to an unusual degree.

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