While the Fujifilm FinePix Z10fd is aggressively priced, there are other cameras out there that can deliver better image quality for about the same amount of money. Canon’s Powershot SD1000, for example, has come down in price since it was introduced and now hovers around the same price as the Z10fd while delivering faster overall performance and better overall image quality. The same can be said for Sony’s Cyber-shot DSC-W55, or for a little more money its bigger brother, the DSC-W80. Of course, none of these sport the Z10fd’s cute design or dazzling array of colors, but I’d rather be dazzled by images I shoot with my camera instead of images of my camera.

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