The Olympus C-370 is a three megapixel digital camera with a 3x optical zoom lens. The zoom is equivalent to a 38 - 114mm lens in a 35mm film camera. Priced at under £100 it is an entry level model. The C-370 is likely to prove attractive to anyone who is looking for a relatively simple camera that is easy to use and can handle all the standard photo opportunities that you are likely to come across on holiday, at social functions and those that make up the family album.

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The Fuji Finepix F455 is a slimline digital camera that slips easily into a pocket. It is a 5.2 megapixel camera with a 3.4x optical zoom lens. This is the equivalent focal length of 38mm-130mm on a 35mm camera. The Finepix F455 is a very straightforward model and is not weighed down by features that will never be used.

It is most likely to appeal to someone who enjoys taking pictures without getting too serious about photography in general. A take anywhere model it is perfectly capable of handling holiday photos, shots for the family album and pictures of all the usual social gatherings.

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DC views wrote in ‘Olympus E-300 review’: The Olympus E-300 is an excellent photographic tool with comfortable handling, nice controls and superb built quality. It provides you with comprehensive image info at all times through the convenient LCD monitor on the back, which remains clearly visible even in direct sunlight.

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New Sony Cyber-shot DSC-W7 zooms ahead in quality with latest 7.2 effective Megapixel digital still camera

The newest member of the traditional-styled compact W-Series range of Sony digital still cameras is the 7.2 effective Megapixel Cyber-shot W7, with its ultra-high resolution matched by a large 2.5-inch LCD screen, Carl Zeiss zoom lens and energy efficient performance.

Winning combination
Quality matters in photography, a fact Sony has addressed with the brand new Cyber-shot W7 camera. By providing 7.2 effective Megapixel resolution and an equally high level of STAMINA battery life, easy to use features and a large 2.5-inch LCD screen, the Cyber-shot W7 offers high quality both in terms of pictures and camera design. A robust aluminium metal body, which features an optically excellent Carl Zeiss Vario-Tessar lens with a 3x Optical Zoom, adds to the appeal. As well as several fully automatic modes for quick shooting and ease of use there are also manual exposure settings suitable for the more adventurous photographer.
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The Kodak Easyshare DX7590, has some appealing qualities, the 10x optical zoom lens, the large 2.2″ screen, a 5 megapixel sensor, a good macro mode, and it’s quick focusing and shot time, however due to the camera not having any form of image stabilisation, the 10x zoom is often only usable in good lighting, and it’s images are a bit soft and fuzzy. The MPEG4 movie mode is appealing, although other cameras often have a higher frame rate. The camera is definitely worth considering due to the competitive price and features, but personally I’d be more inclined to find an ultra zoom with image stabilisation, such as the Konica Minolta Dimage Z5, or the Panasonic Lumix DMC-FZ5 / FZ20.

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